WHAT CAN BLOGGING DO FOR YOUR BUSINESS?

BROUGHT TO YOU BY SOCIAL FISHING – SOCIAL MEDIA COMPANY


Confused between a blog and a website? Today, the question is not difficult to answer. A study highlights that these are two complementary tools. A corporate blog supports the effective positioning of a website, the obvious condition that their editorial policies are appropriate. This was the result announced by a study on the impact of corporate blogs  on the business. When you know that 46% of Internet users read the contents of the blog more than once a day , you should not hesitate to play on this!

A BETTER RANKING

A blog offers tremendous blow to fast traffic as compared to a website which may be static; the blog adds new pages and creates targeted content to open the semantic universe of your site in Google’s eyes. With a business blog, prospects are much more likely for users to find you online through your blog, thus meaning that they can be easily redirected to your site.

STRATEGIC FUNCTIONS

Companies use more blogosphere to fill strategic functions such as communication, customer care, brand marketing and lead generation service. The same study shows that BtoB companies who use blogs, increases their lead to 67% . This means that the more the companies use blogging by publishing articles, the more they give opportunities to their users and to themselves for reaching new prospects.

CONTROLLED DISSEMINATION OF MESSAGES

By synchronizing the publications of your blog with other social networks (Facebook, Twitter, Viadeo, LinkedIn …), you can have the means to quickly and easily animate all your digital devices. Hence a blog can be an essential anchor for your company’s visibility on social media.

EDITING EASE AND SPEED OF UPDATE

There is no need to know HTML or to aquire any complex software knowledge, as a blog can be maintained and updated very easily and quickly. It is very simple to add links, images, or even videos. Thus, making you totally independent in its management.

A TOOL FOR YOUR GOALS

Your efforts to publish on your blog will build your audience. This would help you to qualify as well as to boost your credibility by collecting and sharing information that will serve your business.

REACH NEW AVENUES

With business blogs you provide the opportunity for all your potential users to reach out to you,  access your content without any registeration and identification process. You can snychronize social networks with your blog for maximum exposure. After all, these expertise are available to all without restriction. Blogging is therefore best be seen in every sense. In addition to being accessible without authentication, a blog is better referenced on search engines.

ANYONE CAN START IT

If you know nothing about website creation, you can start your very own personal blog in five minutes with Google’s Blogger. Also, if you want to improve your web marketing project or business, then a blog is just perfect for you!  Stand out from your competitors to be considered a MAJOR PLAYER in your industry by search engines.

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By: Christian Smith

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Spud The Social Fish

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A Social Butterfly by nature, Spud The Social Fish will give you the juiciest news, tips and tricks when it comes to Social Media.

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