01 Jun 7 Internet Marketing Experts Tips for Small Businesses
7 Internet Marketing Experts Tips for Small Businesses
Small to medium sized businesses no longer have to sit back, inconvenienced by the massive budget requirements of traditional forms of advertising. In reality, small businesses can now take advantage of highly affordable and sometimes free online marketing approaches to take their business out to meet the rest of the world. There are many ways that small businesses can market their brand and make a name for themselves online and offline. Here are some great tips that are especially useful for small businesses from top internet marketing experts.
- Take the time to evaluate your website’s content
Content is still king and will continue to be for a long time. If your website’s content is not up to industry standards, the information you need to get through won’t be communicated properly. It is important to make sure that you go through your content to see if it is grammatically accurate, concise and to the point. Artfully scattering some keywords will also help a great deal for your content to get picked by search engines. If you are not able to write your own content, then you will need to hire a content writing company to help you out.
- Make use of free online directory sites
Online web directories are available for free and can be used by any business regardless of their size. Start with local directories so that you can rank for local searches and move up to national and international directories as you see fit. If you can find industry specific directories, you may want to consider them as a matter of priority.
- Analyze your competitors
Nowadays, not many companies are unique. In fact, no matter how small your niche may be, you will have at least a dozen competitors on the internet. Analyzing what your more successful competitors are doing will give you quite a few ideas on what you can do to market your own business.
- Start blogging
Blogging is a must nowadays. It doesn’t matter what your business type is, a blog can definitely help keep your content fresh and updated as well as to provide valuable information to your audience. There is a wide range of different types of blog content you can use. Text, images, infographics and even video can be used effectively to get your message across. Once again, if you are not able to write or to create other types of content yourself, you can hire a professional blogging services provider to help you out. Make sure that your blog is tied in with your social media accounts.
- Set goals
You won’t be able to improve your website if you have not set goals to achieve. Start with a set of realistic goals such as 1000 social media followers, more phone calls and a higher conversion rate. When you know your goals, you will be able to measure your performance and make improvements to reach them.
- Start monitoring your analytics
If you can’t measure your performance and progress, you will not be able to improve your practices as you go along. You can use Google Analytics, available completely free, for great effect to monitor your progress. The tool is easy to sign into and easier to use. You can track every activity on your website such as clicks, conversion rate and leads generated by your site. You can also use other tools to track the phone calls to the phone number listed on your website.
- Improve your website
The next step after analyzing your website’s performance is to improve it. The improvements will depend on the statistics that are generated by your analytics tools. A mistake that most small business owners make is thinking that their website is flawless. In reality, there may be many major and minor flaws in your website that can be easily fixed without even costing a lot. It would help if you can get the opinion of a reputed SEO company on the problems with your site. Things that can hurt your website’s effectiveness include a poor navigational structure, links that don’t work and page loading issues. Fixing these issues and making improvements to suit the current standards of web design can definitely help you build a better website that will perform well in the competitive market.
You don’t have to be a major corporation to become successful with online marketing. The majority of online marketing tools is available for free or at very low prices and can be mastered without needing a lot of specialized knowledge. Even if you are thinking of hiring an internet marketing company to help you, you won’t have to make a major investment as most of them offer affordable packages for small to medium businesses.
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Written by: Christian Smith